Nothing beats the satisfaction and pleasure in getting my hands dirty
and gluing and sticking in order to communicate ideas. Mood boards are
my thing, I’ve scrapbooks on all sorts back home, that always come in
handy when I need a reference. So I jumped at the opportunity to
brainstorm ideas on a mood board for part of my last university project.
Menswear was the focus, more precisely tailoring and smart casual attire. I thought about not just the end Men’s product, but the look, feel, quality and creation of the product; what type of man would buy these items and how would he buy them.
I focused on a man who takes pride in his personal appearance:
chooses what he wears wisely. Ethically conscious and an avid social
media user, this man wants his clothes made in Britain and delivered to
Here are a few shots of my final mood-board.
Unfortunately, the mood board is A2 and the scanner at University is
only A3 so some areas repeat themselves.
I’m pleased with the
final outcome, the layering looks smart and defines specific areas of
the mood board to specific topics, which helps it flow. This mini
project allowed me to let my inner gluer and sticker out, I can’t wait
to mood board and collage more over summer, when I’ve got some more free
It’s so therapeutic to step away from Photoshop,
In-design, Illustrator and the likes, to go back to basics with a pen
and paper. Long term I’d love to learn to sketch or draw, that way I
could communicate what I’m thinking precisely. I recently attended a
dinner party and the guy next to me, Sam was saying how he’d recently
taken up an evening art class that was helping him indulge in his
passion of art and helping his ‘Stick People’ come to life (His words
) Perhaps one day my scribbles will become something.
Labels: art, chloe tomalin, creative, Demographic, fashion, men, Menswear, Mood Board, Red lips and classics, scrapbook, Smart Casual, tailoring, University