Whistles S/S 15


Last week at University, A member of the Whistles team came in to chat about visual displays and mannequin styling. Intrigued to find out more, I headed into London on my free day to check out a Whistles store in action!






I received a warm welcome from the staff at Whistles, who freely let me take photographs for my blog. In their Covent Garden store, Whistles have women's: clothing, shoes and accessories across two floors and menswear on the ground floor. The store is breezy, fresh and during the day is flooded with sunlight, that is when London gets some sunshine.

When you shop in-store you want an experience you can't get online, you want to be greeted with a smile in a  clean shop with great displays, which all add to the ambiance as lets face it- no one wants to buy clothes from a dirty, dark shop that's made no effort to win or keep your custom.



So I discovered Whistles is a great example of 'Easy' shopping. Each piece is  displayed with it's own space and paired with similar colours and in trends. Whistles strikes the balance between TK Max mayhem and Boutique one item on  a rail, which I think makes shopping a whole lot more enjoyable.




For Spring Summer 2015 Whistles have got a beautiful collection of casual clothes in Navy: broken up into basics, prints and different textures, The A-Line navy number is my favourite; a real transcendent of season skirt. Greys and off whites slot into the collection too for a more neutral option, great for men as the neutral trend will follow over into the Autumn Winter 2015 season.




Nudes, beige and mixed grey allow for a summary vibe that's sleek and sophisticated and for those wanting something more prominent, Whistle's Lime and sky blue pieces are eye-catching as well as elegant.



Recently I've really been thinking about how I shop; firstly, my friend Rena from Par Hasard Blog interviewed me for her MA final project about why and how I buy things, this, coupled with the Whistles visit has made me review how and why I shop. Environment to me is key, which is probably why the role 'Visual Merchandiser' has been added to the career options list.

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