A 3am alarm clock is never welcome, regardless of what you're up to or where you're going at that time of the morning. I was off to Berlin on this random Tuesday in July. It's a work trip to Berlin Fashion Week
and the Berlin trade shows, which show the SS18 collection that will be released early next year. I love my job and I love to travel, so combine them together and you've got a winner.
I've never been to Berlin before, so this was my first time. The trip was very last minute so it was a case of pack a bag and go, fortunately I've done trade shows before, back when i worked in streetwear and underwear, so i packed light, nice and concise with plenty of space left over in the case. My trusty tripp suitcase came out for another adventure, my god has that suitcase racked up the miles.
So off I popped at oh-my-god-what-time-is-it, totally shitting myself on the way to wait for the car as I came face to face with an urban fox outside my gate. He was chilled, I was not. Once in the delayed taxi (Traffic, at 3am, really? are we buying that?) I nodded off for the hour long journey to the airport, the other side of security, I scoffed down a coffee and a veggie Pret brioche roll to kick start the day. The flight was a breeze, quick and easy, I even caught a few winks on the way.
Once we landed, we navigated our way to the apartment. Luckily, Alice who I was travelling with was super wizzy on city mapper, figuring out where we were and where we were going, as per usual my phone was on the blink and the internet was a little dodgy. We made it to the massive apartment and dropped our bags before heading to our first shows: Seek and Bright.
As these are trade shows, I have to do that annoying thing and say I can't tell you anything! If I did you'd all know the latest and greatest trends now and I and others would be out of a job! But the shows are great, seeing what's coming, discovering new brands, meeting new people. A trade show is kind of like the clothes show, or a very fancy markets with lines of stalls of brands and designers showcasing their latest collections. The collections are typically a year ahead, so what's being shown now will be in store this time next year.
There's a fair bit to take on board at these shows, names, products and tonnes of info on things. I always leave with a very heavy bag, full of lookbooks, magazines and papers. Our job whilst out in Berlin was also two fold, we were also there to chat to people about View 2 magazine a trend forecast magazine that was published whilst we were in Germany. (If you're a fashion student get a copy, i'll save your life, for real and save you a lot of headache!
After doing the first show, Seek. We stopped for a drink and a breather. And the view weren't bad. There was a fake beach, a DJ and a swimming pool in the middle of a river. It felt very 'Abroad' despite being no where near sea or sand.
The second show, Bright, is very urban, Lots of streetwear, skatewear. It's always very youthful, bright and out there!
After the shows, we needed some food! We dropped our show bags and headed into Berlin's centre to explore and get some food.
Once food was found, I was happy! An amazing vegan burrito that was very much needed after the 3am start! And that was the first day in Berlin done! One down, two to go!
You can follow the adventure tomorrow, when I'll upload day 2!